As the roles of brand building and consulting converge, the debate around consultancies surging into the agency market continues. Without a doubt, the agency model is changing to remain viable. But what are the real needs of clients in their daily digital business? And which business model is suited best to answer these demands?
The Future is now: Digital Transformation is not simply about technology — it requires business leaders, marketers, brands to re-envision existing business models and embrace a different way of bringing together people, data, and processes to create value for their customer. In this session, Microsoft's Stephen Sirich and Shenda Loughnane, iProspect, lift the veil on tomorrow’s technologies disrupting our industry today.
The pace of change of media consumption and commerce is being warped by technology at a blistering pace, with no sign of letting down. How will trends like the rise of “Digital Natives” and the proliferation of ubiquitous platforms shape the future of shopping? And how are brands, retailers, and media owners trying to keep up or shape the change?
It's not about mobile, it's about mobility! So let's connect the growth of mobile with the need for more personalization, consumer-centricity, and a seamless experience. In a world of consumers with an always-on lifestyle, these outstanding leaders from the areas of mobile and advertising will discuss the key challenges that are facing brands emerging from the transformation into a mobile-only world that will soon feature connected things, homes, and cars.
New strategic partnerships are being announced on an almost weekly basis. Agencies and consulting firms are making common cause with Google and Facebook, and TV marketers are forming new alliances with their European colleagues in order to improve their chances in the battle against the digital giants. But what are the advertisers saying about this development? What requirements are they laying down for their increasingly diverse partners?
Video has always been the most powerful way to tell a story, connect people, and share new ideas—and mobile has fundamentally changed how video is created and consumed. Video represents about 50% of all mobile data traffic, and it’s expected to reach 75% in the next three years. As marketers, we must evolve to keep pace with this shifting consumer behavior. Join Carolyn Everson, Vice President, Global Marketing Solutions at Facebook and Jerry Daykin, Head of Global Digital Media Partnerships at Diageo, for a discussion on the complexity and opportunity of building engaging video content that’s tailored for people on mobile.
The Coalition for better Ads was announced last year, and the first results are now in. So how do they look? Are the new standards up to the job of bringing adblockers back to advertising? Can mobile — the youngster among the channels — give the advertising industry a second chance in this area?
Thanks to voice-controlled devices, advertising is changing in a fundamental way. Instead of using letters or other visuals, the user simply needs to say out loud what he or she is currently looking for. Brands need to get ready for all the different scenarios and cases related to this new kind of brand building without screens. In this “blind” world, sound logos and motion are becoming more important — it’s a vast new field!
Mindful marketing focuses on the balanced interaction between humans and technology. But what exactly does that mean for our business? What are the consequences of being mindful in an industry that is based on automation, data, reach and KPIs?
To lighten the Age of Transformation, a key prerequisite is to step back from all the digital trends large and small and to take a look at digitization as a whole. How is digitization impacting human beings and business operations? Which skills do we need now, and which ones will we need in ten years’ time in order to master digitization? Which rules should be applied in the work environment of the future?