The concept of mindfulness, currently flooding all areas of our daily lives, has finally reached the digital economy.
Consequently, more and more companies are looking for ways to embrace a meaningful digitization rather than just jumping on the bandwagon of being always on and technically up to speed. In times where fake news and brand safety are major issues for companies, it is no wonder that business leaders and marketers are increasingly susceptible for a more conscious and holistic approach to our digital world.
They become aware that the digital transformation of their organisation is based on technology, but it's still the individual that should come first.
Mindful marketing focuses on the balanced interaction between humans and technology. But what exactly does that mean for our business? What are the consequences of being mindful in an industry that is based on automation, data, reach and KPIs?
- James Connelly, Founder & CEO Fetch
- Jascha Kaykas-Wolff, CMO Mozilla
- Julia von Winterfeldt
Koelnmesse GmbH Messeplatz 1