The pace of change of media consumption and commerce is being warped by technology at a blistering pace, with no sign of letting down. As a result the worlds of advertising and commerce are colliding rapidly as the cycle of influencing consumer intent, driving a sale, and building a brand become more condensed, more immediate, and consummately more complex.
How will trends like the rise of “Digital Natives” and the proliferation of ubiquitous platforms shape the future of shopping? And how are brands, retailers, and media owners trying to keep up or shape the change?
- Jean Lin, Isobar Global CEO
- Kris Beyens, VP Operations EMEA at eBay
Bernhard Glock, Senior Vice President, Medialink
Koelnmesse GmbH Messeplatz 1