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New Touchpoint: What is the Missing Link in Mobile Advertising?​ ​

  • Debate Hall Koelnmesse GmbH Messeplatz 1 50679 Cologne Germany (map)

It's not about mobile, it's about mobility! So let's connect the growth of mobile with the need for more personalization, consumer-centricity, and a seamless experience. In a world of consumers with an always-on lifestyle, these outstanding leaders from the areas of mobile and advertising will discuss the key challenges that are facing brands emerging from the transformation into a mobile-only world that will soon feature connected things, homes, and cars.

They will also discuss the need to optimize and operationalize an overall media mix for brands. We're looking forward to hearing their ideas about how to strengthen partnerships and intensify the commitment to seamless, location-informed, and positive brand experiences, wherever and whenever the consumer is being engaged.

Speakers:

  • Jo Sutherland, Managing Director, EMEA, Fetch
  • Brian Benedik, Global Head of Advertising Sales, Spotify
  • Maggie Mesa, VP of Mobile Business Development, Openx
  • Mollie Spilman, CRO, Crite
  • Andrew Buckman Managing Director EMEA, Sublime Skinz

Moderator:

JC Oliver

Location:

Debate Hall
Koelnmesse GmbH Messeplatz 1
50679 Cologne
Germany