Thanks to voice-controlled devices, advertising is changing in a fundamental way. Instead of using letters or other visuals, the user simply needs to say out loud what he or she is currently looking for. Brands need to get ready for all the different scenarios and cases related to this new kind of brand building without screens. In this “blind” world, sound logos and motion are becoming more important — it’s a vast new field!
Follow the panelists as they describe the future of audio advertising and learn what the next steps are for those who want to jump on and join the voice and gesture-driven brand-building process.
- Shenda Loughnane, iProspect
- Adrian Cutler, Microsoft
- Dan Wright, Amazon
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