Video has always been the most powerful way to tell a story, connect people, and share new ideas—and mobile has fundamentally changed how video is created and consumed. Video represents about 50% of all mobile data traffic, and it’s expected to reach 75% in the next three years. As marketers, we must evolve to keep pace with this shifting consumer behavior. Join Carolyn Everson, Vice President, Global Marketing Solutions at Facebook and Jerry Daykin, Head of Global Digital Media Partnerships at Diageo, for a discussion on the complexity and opportunity of building engaging video content that’s tailored for people on mobile.
- Carolyn Everson, VP Global Marketing Solutions Facebook
- Jerry Daykin, Head of Global Digital Media Partnerships Diageo
Nigel Morris, Chief Strategy & Innovation Officer Dentsu Aegis Network
Koelnmesse GmbH Messeplatz 1