Social In. Mobile Up. Always On. Last Mile Everywhere.
The transformation age has led to consumers being more and more immune to ad-like communication. Brands need to embrace that successful marketing now has two tasks: first, infusing retail and media touchpoint experiences with a brand purpose and secondly, adding transaction and interaction opportunities to wherever brand communication occurs. Two mechanisms work as enablers: Make use of technology as a driver for product and service design innovation and utilize advanced media, content, licensing platforms and marketing strategies at scale. Nowadays, a proper marketing strategy drives communication and experience strategy in order to connect the dots that social media, mobile and other technologies have to offer. That is the way to win.
koelnmesse, Seminar 2
• Alexander Wipf, Managing Director (Isobar Germany)
• Richard Tejada, Executive Strategy Director (Isobar Germany)