MOBILE DRIVES AUDIENCE CENTRIC COMMUNICATION
Mobile is not just another comms channel with dramatically increasing reach. And it is not just the most personal and important device of consumers. Above all it is one of the biggest chances in today´s communication landscape with an unpredictable potential for the upcoming years. Already now we have the opportunity getting close to the ideal of realtime communication across channels in line with the individual consumer journey. This seminar shows those opportunities and how we use them strategically.
koelnmesse, Seminar 7
• Michael Busch, Managing Director (Carat Germany)
• Tobias Kober, Director Digital Consulting (Carat Germany)