How mobile data Changes Communication in Public Space
Mobile Data is a key part in modern media planning. More and more mobile data touchpoints become available for audience insights, considered valuable information for customers and agencies alike. But not only mobile advertising benefits from the efficiency and precision that results from having access to the right data sources: Out-of-Home communication has been targeting mobile audiences for decades and now uses the new insights to consolidate and specify our knowledge about audience behaviour and mindset in public space. The interface between mobile and out-of-home is an outstanding example of converging media genres and how data can be the key to holistic campaigns.
koelnmesse, Seminar 7
• Dr. Kai-Marcus Thaesler, Managing Director, Posterscope Deutschland
• Tom Laband, CEO AdSquare