THE DIGITAL HEALTH CHECK WILL GIVE YOU THE ANSWER
New technologies and touchpoints rapidly change the online marketing world and even experienced marketeers loose orientation due to the complexity of themes. The Digital Health check will show the participants of the session whether their digital roadmap is state of the art or already suffering from senility. The online questionnaire that has been developed with international experts, will provide insights to the roadmaps’ way into the digital future. Based on a practical example we will jointly develop approaches for Digital Transformation, among others in the areas Strategy Definition and Customer Journey Planning. Participants who fill in the questionnaire prior to the session (using the comment button) can have their case presented during the Work Lab.
koelnmesse, Work Lab 1
• Ron Warncke, Director Digital Strategy (explido >> iProspect)