THE LAST MILE
Sep
14
4:25 pm16:25

THE LAST MILE

Pay with your face? Research in our brains? In-store displays reacting on our moods? Check this out here!

In today's hyper-connected world we expect our interactions with brands to be a seamless, borderless journey from point of engagement to point of transaction. Technology is driving a fundamental shift in our current and future shopping behaviours. Meanwhile, rapidly changing consumer expectations are transforming how we use, experience and select brands and services. Isobar will explore how brands brave enough to experiment with the creative use of digital are opening up new revenue streams and re-imagining the retail and service models.


Language
English

Location
Experience Hall

Presenter
•    Matt Gee, Head of Digital Transformation, Isobar UK

THE EXTENSION DEBATE
Sep
14
11:00 am11:00

THE EXTENSION DEBATE

The Outernet - Connecting everything everywhere

When mobile devices meet outdoor advertising: The great potential of the “outernet” lies in its transactional nature. Whereas outdoor ads provide visual impetus, mobile devices enable real-time interaction - for example, when mobile shopping coupons are directly downloaded to device wallets. The placement of the ads, the buying experience, and the creative aspect are all interwined in the outernet, and programmatic advertising is the tool of choice to bring creativity and the media together. The outernet holds exciting opportunities for advertisers. However, this evolution is still in its very early stages. One of the biggest challenges is the gathering and use of meaningful and reliable consumer data. Besides, the technical obstacles and the legal implications of collecting movement patterns, mobile network data, information about app and online use etc. have to be clarified. In addition, with the mobile consumer in mind, is this omnipresence the kind of brand experience he/she wants?

Let's ask some of the leading experts in the field of mobile and out-of-home solutions about the real value of outernet advertising. How can the existing challenges be overcome in order to successfully connect with the customer?


Language
English

Location
Debate Hall – Dmexco 2015

Participants
•    Dr. Kai-Marcus Thaesler, Managing Director, Posterscope Deutschland (photo)
•    Patrick Swientek, Nestlé Deutschland // Maggi
•    Christian von den Brincken, Ströer
•    Dr. Susan Wegner, Telekom Labs

Presenter
Mike Cooper, IPG Mediabrands

THE OPENING SUMMIT
Sep
14
10:30 am10:30

THE OPENING SUMMIT

How Data drives Value

We are entering the Big Data universe! Today marketers have more data at hand than ever before, and the incredible volume of information about customers and consumers is growing every day. Consequently marketers are eagerly tracking and matching data intelligence with smart marketing technology. However, in many cases targeting is still weak. Extracting valuable and useful data from the masses of user-generated content seems like searching for the proverbial needle in a haystack. The multitude of technological solutions for capturing, evaluating, and applying data is becoming more and more complex. The ultimate questions are: What do we need in order to identify and manage valuable customer data so that we can increase our business impact? How can consumer and customer data be connected across all channels and be used to create the ideal customer experience? Let's listen to the five great global leaders to see how they effectively identify and handle data dynamics and how they create value through data.


Language
English

Location
Congress Hall – Dmexco 2015

Participants
•    William Swayne, Global President Carat (photo)
•    Greg Glenday, Shazam
•    Warren Jenson, Acxiom International
•    Bob Lord, IBM
•    Lisa Utzschneider, Yahoo

Presenter
Randall Rothenberg, IAB