THE OPENING SUMMIT

How Data drives Value

We are entering the Big Data universe! Today marketers have more data at hand than ever before, and the incredible volume of information about customers and consumers is growing every day. Consequently marketers are eagerly tracking and matching data intelligence with smart marketing technology. However, in many cases targeting is still weak. Extracting valuable and useful data from the masses of user-generated content seems like searching for the proverbial needle in a haystack. The multitude of technological solutions for capturing, evaluating, and applying data is becoming more and more complex. The ultimate questions are: What do we need in order to identify and manage valuable customer data so that we can increase our business impact? How can consumer and customer data be connected across all channels and be used to create the ideal customer experience? Let's listen to the five great global leaders to see how they effectively identify and handle data dynamics and how they create value through data.


Language
English

Location
Congress Hall – Dmexco 2015

Participants
•    William Swayne, Global President Carat (photo)
•    Greg Glenday, Shazam
•    Warren Jenson, Acxiom International
•    Bob Lord, IBM
•    Lisa Utzschneider, Yahoo

Presenter
Randall Rothenberg, IAB
 

September 14
THE EXTENSION DEBATE