Pay with your face? Research in our brains? In-store displays reacting on our moods? Check this out here!
In today's hyper-connected world we expect our interactions with brands to be a seamless, borderless journey from point of engagement to point of transaction. Technology is driving a fundamental shift in our current and future shopping behaviours. Meanwhile, rapidly changing consumer expectations are transforming how we use, experience and select brands and services. Isobar will explore how brands brave enough to experiment with the creative use of digital are opening up new revenue streams and re-imagining the retail and service models.
• Matt Gee, Head of Digital Transformation, Isobar UK